Fantasy Books IV, the Belleville store, maintained the Fantasy Books name and reputation for outstanding customer service and broad product offering. In June of 2004 Steve Unverferth and Tony Favello purchased Fantasy Books, Belleville. Over the next two years Steve and Tony made improvements to the interior and exterior of the store as well as the product selection and customer service. In August 2006, Steve and Tony bought Medieval Starship and changed the name to Fantasy Books and Games, O’Fallon. This purchase moved them into the Gaming business while keeping a Gaming store and space open on the East side.
